The Middle East and North Africa Group (The MENA Group) is an initiative operating under the Center for Entrepreneurship and Development in Asia, the Middle East, and North Africa at the Haas School of Business. We connect undergraduate and graduate students at the University of California, Berkeley with the most promising startups in the Middle East and North Africa.
While students gain international venture capital and consulting experience by providing data-driven management consultation, the startups benefit from the application of Silicon Valley business models and technical expertise.
The MENA Group offers business consulting and data-driven market analysis to USD $4mn+ cap startups in the Middle East and North Africa. We work with each startup over the course of one semester.
Strategy & Management Consulting
Teams of three students are assigned to one startup from our partner incubators. As the Berkeley Haas MBA students communicate with the CEOs of the startup on a weekly basis, they leverage their expertise to provide advice based on the individual needs of the startup.
Research & Development
Undergraduate and graduate data scientists compile, aggregate, and anaylze data to understand emerging trends in the MENA startup ecosystem. They develop predictive models and create representations of complex data sets that allow the startups to clearly visualize emerging sector-level trends. At the end of each cycle, the data scientists release an online report outlining their findings with the aim of showcasing the MENA startup landscape.
We are currently partnered with two incubators in Cairo - AUC Venture Lab and Flat6Labs, an incubator in Tehran - MAPS, and a venture capital fund based in Dubai - Wamda Capital. All have received recognition as the top incubators/funds in the region from sources including Arab Business Report and Forbes Middle East. Our partner incubators/funds connect us with their most promising startups. Each semester we cycle through different ecosystems in MENA. For the Fall 2018 cycle, we will be working with startups based in Cairo, Egypt.
We aim to address the needs of each startup at every level, and we handpick consultant teams with the most appropriate experience and expertise. Since fall 2017 we have had 10+ successful consulting engagements.
The region is characterized by a large tech-savvy youth population, a growing entrepreneurial ecosystem, increasing rates of investment activity, and emerging low-competition markets.
The region's strong entrepreneurial tradition and vibrant startup community has been bolstered by an increase in the tertiary educated population and emergence of Internet based systems. (World Economic Forum 2015)
MENA annual private market investments have increased from $5 Million USD in 2012 to $1.488 billion USD in 2016, led by a fast-moving consumer goods sector. (CB Insights 2017)
The region is characterized by a "missing middle," with Micro, Small, and Medium Enterprise (MSMEs) accounting for 16% of GDP compared to 51% in high-income countries. (IFC 2013)
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