The MENA Group

Startup Consulting in the Middle East and North Africa

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Who We Are

The Middle East and North Africa Group (The MENA Group) is an initiative operating under the Center for Entrepreneurship and Development in Asia, the Middle East, and North Africa at the Haas School of Business. We connect graduate students at the University of California, Berkeley with the most promising startups in the Middle East and North Africa.

While students gain international venture capital and consulting experience by providing data-driven management consultation, the startups benefit from the application of Silicon Valley business models and technical expertise.

A UC Berkeley initiative at the Haas School of Business that offers international consulting services and venture capital resources to startups in the Middle East and North Africa.

What We Do

The MENA Group offers business consulting and data-driven market analysis to USD $4mn+ cap startups in the Middle East and North Africa. We work with each startup over the course of one semester.

Strategy & Management Consulting

Teams of three students are assigned to one startup from our partner incubators and pne faculty mentor. As the Berkeley Haas MBA students communicate with the CEOs of the startup on a weekly basis, they leverage their expertise to provide advice based on the individual needs of the startup.

Research & Development

Undergraduate and graduate data scientists compile, aggregate, and anaylze data to understand emerging trends in the MENA startup ecosystem. They develop predictive models and create representations of complex data sets that allow the startups to clearly visualize emerging sector-level trends. At the end of each cycle, the data scientists release an online report outlining their findings with the aim of showcasing the MENA startup landscape.


We are currently partnered with two incubators in Cairo - AUC Venture Lab and Flat6Labs, an incubator in Tehran - MAPS, and a venture capital fund based in Dubai - Wamda Capital, and Endeavor Global. All have received recognition as the top incubators/funds in the region from sources including Arab Business Report and Forbes Middle East. Our partner incubators/funds connect us with their most promising startups. Each semester we cycle through different ecosystems in MENA. For the Srping 2019 cycle, we will be working with sourced from Endeavor Morocco.

We aim to address the needs of each startup at every level, and we handpick consultant teams with the most appropriate experience and expertise. Since fall 2017 we have had 14+ successful consulting engagements.


Since Fall 2018 the MENA Group has connected and engaged 30+ talented Berkeley Haas MBA Students with 14+ startups in 4 different counties. Industries include financial technologies, logistics and last mile delivery, consumer tech, biotechnology, transportation tech and fashion tech. Our alumni include Bosta (Cairo), Jamalon (Dubai), Geeks (Dubai), Roxanne (Tehran), Accept (Cairo), BitOasis (Dubai), and many more.

We offer two fold value: we connect clients with talented Berkeley Haas MBA students who will help them to tackle a variety of value-enhancing projects, and we provide Berkeley Haas MBA students with practical experience in international management consulting.

We invite exceptional graduate students to apply to be consultants.
Applications are due Feburary 6th, 2019 at 12:00 PM.

Contact Us

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